Knowledge Is Power

Youth Basketball families looking to gain the high performance edge and the fastest path to evaluation by college coaches ... often find disappointment because of a lack of knowledge.

My Story


Youth Sports Community tells parents ...

Let go and stay uninvolved in their child’s participation in a sport.

I want parents to have MORE KNOWLEDGE so they can GET MORE INVOLVED.

I was a head coach at Appalachian State University and spent 14 years as Associate Head Coach at Georgia Tech under the legendary Bobby Cremins. 

In 2001, I left college coaching and began training kids from 4th grade thru high school. I realized immediately I was surrounded by a youth basketball culture that had changed.

I have spent years recruiting, developing players and guiding parents on how to best navigate their basketball journey through our grassroots system.

Youth basketball no longer emphasized fundamentals as the way to improve. It shifted to an off-season approach with an overemphasis on playing games.

This overemphasis on playing games has been in effect for 30 years. It is why most parents focus on one way they believe is best for their kids. That one way is following what everyone else is doing.

It is most often NOT what is best for your child.

Why Parents Need To Navigate Their Own path

When I left college coaching, training younger kids was a new profession for me even though it still involved basketball.

My biggest learning curve was understanding that our youth basketball culture was being directed by one myth after another.

My initial approach was to teach the kids that individual skill development was the most important criteria to becoming a successful player.

I realized after a few years the enjoyment of playing games was stopping them from understanding what was important for their own development.

Once I expanded my content and curriculums to include parents ..… together we were able to influence the thinking of their child.

They became more open to working on things that were not getting addressed in youth basketball.

If you don’t understand how to make the right decisions for your child during their basketball participation, you will be trying to choose from what others are doing… and figuring things out through trial and error.

Myths … misconceptions are responsible for the regrets parents and kids are so often left with when their basketball journey has been completed.

Parents Ask Me  

  • How good can my child really be?
  • Shouldn’t we be focused on playing games and Travel Ball as early in age as we can?
  • How do we know what exposure events we should participate in?
  • How do we get the attention of college coaches?

These questions show me how much is misunderstood throughout our grassroots basketball system in America.

I don’t like to watch families spend time and money on things that have very little chance of moving them towards results they hope for.

I can only hope I will have the chance to be a part of your journey. 

My Approach for Guiding Your Basketball Journey

Basketball Resource for Parents. 

Each parent can access their own guide. I can be YOUR coach. Accessible for perspective and guidance.

My only agenda is your agenda. Your kid's agenda. I help you personalize your child's basketball path.

“Coach Cantwell was really helpful to my parents, someone to lean on for guidance. His player development knowledge made my game college ready and his experience of the college levels made his tutelage invaluable."

Chase Anderson
Air Force Academy 

Learning Content for BOTH Parents and Kids

I'm not trying to turn parents into coaches. I teach you enough about the youth system to extend your role for the benefit of your child.

Everything is designed specifically for parents and tailored for EACH child. Our programs ensure each family (parents AND child) gets what they need, when they need it.

“Very few people in the American Youth basketball community have the knowledge, character, and personal experiences to impact players the way Coach Cantwell can. Kevin has the ability to explain the process as he has seen it firsthand.”

Nathan Conley
NBA Scout

Player Development Model 

An approach for development with a longer term view of the path for each player to reach full basketball ability. There is no single point of accountability for youth player development in America.

My process fills the VOID.

A methodology for how to manage basketball development for each and every child.

“Coach Cantwell taught me new ways to counteract for my lack of athleticism. His involvement in my development was not only a blessing to me but also for my parents. My goal of playing college ball could not have been accomplished without Coach Cantwell’s assistance.” 

Madison Davis
UNC Asheville

Step-by-Step Approach to Get the Attention of College Coaches. 

Any parent can easily implement my formula to increase the odds of playing college basketball. I separate myths from reality by giving you a deep dive understanding of the evaluation and recruiting process from the college coach point of view.

"Kevin’s years of experience at the college level make him the perfect person to follow in getting players evaluated and recruited."

Terrance Oglesby
Clemson University
European Professional

My Teaching Curriculums 

Parent Learning Track

There are four building blocks that make up my learning track for basketball parents. I guide you from where you are in what you know, to where you need to be to steer your child’s basketball path…..all the way to college basketball if that is their dream.

Gain Knowledge About Youth Basketball System

Learn how youth basketball community works and how it evolved to where we are today.

“Before meeting Kevin, I was looking for ways to elevate my son’s game because I believed he had the ability to play in college. Coach Cantwell taught the things that helped him reach his goal. He also guided us through the recruiting process and kept us from wasting time and money.”

Chuck Norris
Son Played College Basketball

Learn Best Practices

What works and what doesn’t. Enabling you to make the right decisions … personalizing the basketball journey in the best interests of your child.

“Coach Cantwell made it easy for my parents to trust his judgment. Parents knowing the warning signs on how they can be taken advantage of is critical when making decisions for their child’s future.”
Madison Davis


Identify resources you and your child need for support.

"Both of our kids wanted to make their school teams, but had not played much. Coach Cantwell has become a great resource for me. Kevin has had a positive influence on my kids-- they accomplished so much at every session and has taught them how to work on their own in between training sessions.”
Scottie and Katrina Coggins
Parents of Two Elementary School Children

Learn Basketball Parent Role 

Clarify what your role is and how to play it.

“I met Coach Cantwell when my son was a sophomore and on a quest to play ball in college. I was the typical parent worrying about everything that dealt with basketball, thinking it was important for my son’s mission. Kevin taught me to stop worrying about team wins and losses because college coaches will only evaluate his skills. It completely changed my thinking and the rest of the journey was enjoyable.”
Jeff Carpenter
Son Played College Basketball 

Player Learning Track

There are four building blocks that make up my learning track for players. They are the foundation for your child's continuous improvement. There is no magic … no smoke and mirrors… when it comes to transforming any player from where they are to the next level and then onto the ultimate goal of full basketball ability.

Every player has potential. The size of that potential may be different, but never forget that every player has potential and a path to realizing it.

Work Ethic

Dedication to Working on Your Own. Every player must ultimately have their own internal motivation and discipline to work on the right things … to get better. 

“The first time I trained with Kevin he told me I would never have the opportunity to play college basketball if I didn’t put in the work to elevate my game.”

Spencer Norris
Randolph College 

Continuous Individual Skill Improvement

Learning the right fundamentals is the foundation to keep getting better as a player. You get the competitive edge needed to play at high levels of the game by being properly taught how to shoot, dribble and handle the ball.

Understanding how footwork is the real ingredient for continuous improvement gives players the inside track to being able to play college ball.

“Coach Cantwell's focus with me was on ball handling, shooting, and footwork. I can honestly attribute most, if not all, of my success at Georgia Tech and my professional career to Kevin.”    

Drew Barry
Former Georgia Tech and NBA Player 
“Kevin taught me parts of the game that I would never have focused on. This prepared me to have a successful college coach evaluation giving me an opportunity to play in college.”
Kaitlyn Wood
Montreat College 

Game Performance

Consistency in game performance is the ultimate measurement of individual skill improvement. It's crucial to understand there is a time to emphasize game performance but NOT before the first two building blocks are in place and progressing.

“I learned taking time for me was far more pivotal than spending time playing 5 on 5 during the summer months. I wish I would have known more about Coach Cantwell’s techniques at an earlier age. His involvement in my development was not only a blessing to me but to my family.” 

Madison Davis

“Next Level” Ready

For those who master the first 3 building blocks of the Player's Learning Track, you are not only "performing" at your current level of play, but you are READY to fine tune your strengths and weaknesses as a player for a college evaluation.

“Kevin has the knowledge on how to elevate a player’s game to the next level. He is the reason I’m playing college basketball.

Spencer Norris
Randolph College

Check Out Kevin's Programs

The "Go To" Resource for Navigating the Youth Basketball Journey

Kevin gives parents the training, coaching and community that drives success through strategy, guided implementation, and individualized feedback

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