Knowledge is Power

It is frustrating watching families so engrossed in our youth basketball system with the hope of finding the edge for performance and getting evaluated by college coaches, but because of their lack of knowledge, I know it will most likely end in disappointment.

Reclaiming Your Child's Place in The Game

This knowledge will help you make a difference for your child. Story written by Ray Glier, journalist who has covered college basketball for The New York Times and the NBA for USA Today. 

READ Story
Gain The EDGE for Your Child

Kevin Cantwell's deep dive insights on the impact parents can have at the youth basketball levels to help kids reclaim our place in the game. 

Watch Video

 

The Youth Sports Community on a whole is telling parents to let go and stay uninvolved as it relates to their child’s participation in a sport. I want parents to GET MORE INVOLVED.

Parents need to extend their parenting role into the youth basketball system, and I don't mean as a coach OR spectator.

I was a head coach at Appalachian State University and I spent 14 years as Associate Head Coach at Georgia Tech under the legendary Bobby Cremins. In 2001, I left college coaching and began training kids from 4th grade thru high school. I realized immediately I was surrounded by a basketball culture I was not familiar with.

I have spent years recruiting, developing players and guiding parents on how to best navigate their basketball journey through our grassroots system.

Youth basketball no longer emphasized fundamentals as the way to improve. It shifted to an off-season approach with an overemphasis on playing games.

This overemphasis on playing games has been in effect for 30 years. This is the reason most parents know only one way when it comes to trying to figure out what is best for their kids. That one way is following what everyone else is doing. It is most often NOT what is best for your child.

Why Parents Need To Be Involved

When I left college coaching, training younger kids was a new profession for me even though it still involved basketball. My biggest learning curve was understanding that our youth basketball culture was being directed by one myth after another.

My initial approach was to teach the kids that individual skill development was the most important criteria to becoming a successful player. I realized after a few years the enjoyment of playing games was stopping them from understanding what was important for their own development.          

Once I expanded my content and curriculums to include parents ..… together we were able to influence the thinking of their child. They became more open to working on things that were not getting addressed in youth basketball.

If you don’t understand how to make the right decisions for your child during their basketball participation, you will be trying to choose from what others are doing… and figuring things out through trial and error.

Different myths … misconceptions are responsible for the regrets parents and kids are so often left with when their basketball journey has been completed.

When parents ask me …..  

  • How good can my child really be?
  • Shouldn’t we be focused on playing Travel Ball as early in age as we can?
  • How do we know what exposure events we should participate in?
  • How do we get the attention of college coaches?

These questions always make me think about how much is misunderstood throughout our grassroots basketball system in America.  

I just don’t like to watch families spend time and money on things that have very little chance of moving them towards the results they hope to get for their child.

Knowing you are visiting my web site, I can only hope I will have the chance to be a part of your journey. 

Four Primary Reasons We Are Unique

Basketball Consultant for Parents. Each parent can access their own guide. I can be YOUR coach. Always accessible for perspective and guidance. My only agenda is your agenda. Your kid's agenda. I help you personalize your child's path for continuous improvement. Increasing the chance to play college basketball.

“Coach Cantwell was really helpful to my parents, they had someone to lean on for guidance. His knowledge of player development, made my game college ready and his experience of the levels of colleges made his tutelage invaluable."

Chase Anderson, Air Force Academy 


Learning Content for BOTH Parents and Kids. I'm not trying to turn parents into coaches. I will teach you enough about the youth system to extend your role for the benefit of your child. Everything is designed specifically for parents and tailored for EACH child. Our programs ensure each family (parents AND child) gets what they need, when they need it.

“Very few people in the American Youth basketball community have the knowledge, character, and personal experiences to impact players the way Coach Cantwell can. Kevin has the ability to explain the process as he has seen it firsthand.”

Nathan Conley, NBA scout


Player Development Model ...a Process. A process for development with a longer term view of the path for each kid to reach full basketball ability. There is no single point of accountability for youth player development in America. My process fills the VOID. A methodology for how to manage basketball development for each and every child.

“Coach Cantwell taught me new ways to counteract for my lack of athleticism. His involvement in my development was not only a blessing to me but for my parents. My goal of playing college basketball could not have been accomplished without Coach Cantwell’s assistance.” 

Madison Davis, UNC-Asheville        


Proven Step-by-Step Approach to Get the Attention of College Coaches. Any parent can easily implement my formula to increase the odds of playing college basketball. I will separate the myths from reality for you by giving you a deep dive understanding of the evaluation and recruiting process from the college coach point of view.

"Kevin’s years of experience at the college level make him the perfect person to follow in getting players evaluated and recruited."

Terrance Oglesby, Clemson University, European Professional

My Teaching Curriculums 

Parent Learning Track

There are four building blocks that make up my learning track for basketball parents. I will guide you from where you are in what you know, to where you need to be to steer your child’s basketball path…..all the way to college basketball if that is their dream.

  • Gain Knowledge About Youth Basketball System - Learn how the youth basketball community works and how it evolved to where we are today.

“Before meeting Kevin, I was looking for ways to elevate my son’s game because I believed he had the ability to play in college. Coach Cantwell taught the things that helped him reach his goal. He also guided us through the recruiting process kept us from wasting time and money.”

Chuck Norris, parent, Son Playing College Basketball


  • Learn Best Practices - What works and what doesn’t. This enables you to make the right decisions … personalizing the basketball journey in the best interests for your child.

“Coach Cantwell made it easy for my parents to trust his judgment. Parents knowing the warning signs on how they can be taken advantage of is critical when making decisions for their child’s future.”

Madison Davis, UNC-Asheville


  • Resources - Identify the resources you and your child need for support.

"Both of our kids wanted to make their school teams, but had not played much. Coach Cantwell has become a great resource for me. Kevin has had a positive influence on my kids-- they accomplished so much at every session and has taught them how to work on their own in between training sessions.”

Scottie and Katrina Coggins, Parents of Two Elementary School Children


  • Know Your Basketball Parent Role - Clarify what your role is and how to play it.

“I met Coach Cantwell when my son was a sophomore and on a quest to play ball in college. I was the typical parent worrying about everything that dealt with basketball, thinking it was important for my son’s mission. Kevin taught me to stop worrying about team wins and losses because college coaches will only evaluate his skills. It completely changed my thinking and the rest of the journey was enjoyable.”

Jeff Carpenter, Parent of Son Playing College Basketball 


Player Learning Track

There are four building blocks that make up my learning track for players. They are the foundation for your child's continuous improvement. There is no magic … no smoke and mirrors… when it comes to transforming any player from where they are to the next level and then onto the ultimate goal of full basketball ability.

Every player has potential. The size of that potential may be different for every player, but never forget that every player has potential and a path to realizing it.

  • Work Ethic – Dedication to Working on Your Own - Every player must ultimately have their own internal motivation and discipline to work on their own… on the right things … to get better. 

“The first time I trained with Kevin he told me I would never have the opportunity to play college basketball if I didn’t put in the work to elevate my game.”

Spencer Norris, Randolph College 


  • Continuous Individual Skill Improvement - Learning the right fundamentals is the foundation to keep getting better as a player. You get the competitive edge needed to play at high levels of the game by being properly taught how to shoot, dribble and handle the ball. Understanding how footwork is the real ingredient for continuous improvement gives players the inside track to being able to play college ball.

“Coach Cantwells focus with me was on ball handling, shooting, and footwork. I can honestly attribute most, if not all, of my success at Georgia Tech and my professional career to Kevin.”    

Drew Barry, former Georgia Tech and NBA Player 

“Kevin taught me parts of the game that I would never have focused on. This prepared me to have a successful college coach evaluation giving me an opportunity to play in college.”

Kaitlyn Wood, Montreat College 


  • Game Performance - Consistency in game performance is the ultimate measurement of individual skill improvement. It is crucial to understand there is a time to emphasize game performance but NOT before the first two building blocks are in place and progressing.

“I learned taking time for me was far more pivotal than spending time playing 5 on 5 during the summer months. I wish I would have known more about Coach Cantwell’s techniques at an earlier age. His involvement in my development was not only a blessing to me but to my family.” 

Madison Davis, UNC-Asheville 


  • “Next Level” Ready - For those who have mastered the first 3 building blocks of the Player's Learning Track, you are not only "performing" at your current level of play, but you are READY to fine tune your strengths and weaknesses as a player for a college evaluation.

“Kevin has the knowledge on how to elevate a player’s game to the next level. He is the reason I’m playing college basketball.

Spencer Norris, Randolph College

Become a Kevin Cantwell Basketball Insider

SignUp for free tips, videos, stories & special offers to navigate the youth basketball journey.